Patrick Tilley spent his formative years in the border counties of Northumbria and Cumbria. After studying art at King's College, University of Durham, he came to London in 1955 and rapidly established himself as one of Britain's leading graphic designers.
Here's Patrick's account of how the project for the Sunday Times came about:
"The back story to the Sunday Times posters is quite short.
I was called into BBDO by the art director and was asked to produce a poster for the Sunday Times using the words "You are more interesting to know when you read the Sunday Times".
Mulling this over when I got home I decided it was too much of a mouthful to put on a poster which by its very nature needs to be simple and punchy. It occurred to me that I could fulfil the brief in a different way by selecting positive/desirable qualities for a newspaper and a reader to possess.
Since I had been doing fully rendered poster designs for the Times I chose to represent these qualities as simply as possible using cut-out coloured paper. I produced all six in one week and took them in - and hey presto - they bought the lot.
Most of the graphic designers at the time (eg: Henrion) loved the posters but the advertising trade mags were a bit sniffy.
I then produced a second batch, which many only viewers think were even better but although paid for they were never used."
The posters are highly collectible amongst fans of mid 20th century graphic illustration.